NDTV 24x7 and July Systems logo New Delhi Television Limited more commonly known as NDTV to Indian residents has announced the launch of the first full service, user-aware mobile channel called ‘NDTV Active’.
NDTV has joined hands with July Systems, a provider of entertainment media for mobile phones. NDTV Active is expected to feature personalized sports, business and entertainment news, real-time video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments and content downloads. Basically, mobile phone users will be able to download personalized, interactive and totally customizable multimedia content that far precedes the traditional wallpaper, ringtone and content downloads that most portals offer. According to Sanjay Trehan, CEO, NDTV Convergence, “The NDTV Active mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favorite shows anytime and anywhere. We selected July to power this initiative as their solution allowed us to offer a truly “full service mobile channel” with user personalization, real-time updates, interactivity and an integrated brand experience to our users by extending our relationship with the consumer from our TV and online properties to mobile.” Rajesh TS Reddy, Co-Founder & President, July Systems said “July is pleased to partner with NDTV to deploy their active mobile channel.
The NDTV Active mobile channel will leverage July’s SmartMedia Solution which has already been adopted by some of the leading media, entertainment and sports companies worldwide.” “Using innovative mobile 2.0 features like personalized services, real-time video, multimedia alerts, interactivity, sharing, tagging and on-device agents this would set a new benchmark for the way media and entertainment brands should extend their presence to mobile,” he added. NDTV Active is slated to be rolled out in the few weeks to come. This service will be available to subscribers of most of the major Indian mobile operators.
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